Course Details
Learn how to conduct structured research, extract insights, and generate executive-ready reports using AI tools like ChatGPT, Gemini, Claude, and NotebookLM. This hands-on course teaches summarization, trend tracking, and visual reporting for strategic decision-making — ideal for analysts, consultants, marketers, and leaders.
- Structuring research prompts: Who, what, why, how
- Gathering accurate insights using ChatGPT, Gemini & Perplexity
- Comparing AI-generated outputs and verifying sources
- Trend tracking and summarization from live data feeds
- Practice: Execute a full research workflow and generate an insight summary
- Summarizing PDFs, transcripts, and documents using Claude and ChatGPT
- Using NotebookLM to extract themes, bullets, and takeaways
- Tone and theme analysis for audience-appropriate communication
- Practice: Produce an insight report and summary pack from real material
- Turning research into polished reports, slides, and executive briefs
- Writing summaries, proposals, and stakeholder updates with AI
- Using Google Sheets/Excel for visual data reporting
- Final Practice: Build a 1-page or 3-slide presentation for decision-makers
- Conduct structured research and gather insights using ChatGPT, Gemini, Perplexity, Claude, and NotebookLM.
- Summarize long documents, datasets, and transcripts into actionable insights.
- Automate market research, competitor analysis, and internal reporting processes.
- Create clear, concise, and visual reports for decision-makers.
Who should attend ?
- Business leaders and managers making data-informed decisions
- Analysts and consultants processing research and reports
- Marketing and operations teams monitoring trends and performance
- Educators and researchers organizing academic or institutional content
- Founders and entrepreneurs needing fast, strategic market insight
Post training resource
- Structured Research Prompt Framework (PDF)
- Weekly Insight Tracker Template
- Report Summarisation & Highlighting Template
- AI Reporting Cheat sheet (for Docs, Slides, Word)
- Executive Summary Generator (ChatGPT/Gemini)
- Competitive Analysis Prompt Pack
- Market Trends + Intelligence Tracker (Google Sheet Template)
- Class recordings
- Training slide decks
- Certificate of Completion and LinkedIn Badge (Digital)
Participant Requirement
- Participants must join the training using a laptop, desktop, or tablet device to ensure full functionality and engagement during the sessions.
- Joining via mobile phones is discouraged, due to the hands-on practical nature of the sessions.
- Participants must have Microsoft Edge or Google Chrome installed for an optimal training experience.
- Participants must have Zoom installed and updated to the latest version to attend live sessions.
- Core Tools: ChatGPT (Plus recommended), Claude, Google Gemini, Perplexity.ai, NotebookLM
- Reporting Tools: Google Workspace (Docs, Sheets, Slides) or Microsoft 365
- Note: Some features (e.g., file uploads in ChatGPT) require paid plans or trials
Devices
Browser and Platforms
Accounts
The following areas of training are covered in all our sessions:
Real-World Case Studies
In-depth global examples showcasing successful implementations across diverse industries.
Hands-On Practical Exercises
Engaging, purpose-built activities designed to help you rapidly build confidence and skills.
Tailored Consultancy Sessions
Live, personalized guidance focused on addressing your brand’s or client’s unique challenges.