Irma Karsten
25+ years’ experience helping organizations improve digital capability, marketing performance and practical AI adoption.
About
Irma Karsten is a digital marketing and AI adoption strategist, corporate trainer and curriculum designer with more than 25 years’ experience.
She helps organizations improve digital capability, marketing effectiveness and practical AI use across teams. Her work includes AI productivity training, workflow design, digital and content strategy, LinkedIn social selling, SEO/AEO/GEO, analytics and curriculum development.
She works with corporate clients, agencies and training organizations internationally, with a strong focus on practical application, responsible AI use and measurable business value.
Credibility highlights
- 25+ years’ digital marketing, training and strategy experience
- International trainer for Unilever’s Marketing Foundation Program since 2019.
- Designs and delivers AI adoption programs for corporate and professional teams.
- Former digital agency Strategy Director and COO of a digital marketing academy.
Designs and runs practical workshops and executive sessions across multiple markets. Focuses on helping corporate teams, agencies, and professionals apply digital marketing, AI tools, and workflow improvements to real business tasks.