Course Details
Learn how to harness AI tools to collect, analyze, and summarize market intelligence in a fraction of the usual time. This course helps you build a reliable research workflow that identifies opportunities, validates assumptions, and monitors competitors effectively. You’ll explore how to use AI for data gathering, verification, and synthesis so that every market insight you produce is accurate, timely, and ready to support strategic decision-making.
Part 1: Introduction (~15 mins)
- Examine why market research drives strategic decisions
- Identify challenges such as data overload and slow analysis
- Position AI as a reliable partner in research
Part 2: Live Demo | AI in Action (~30 mins)
- Watch how AI generates competitor snapshots in seconds
- Track and interpret emerging market trends with AI tools
- Learn to summarize comprehensive research reports into key insights
Part 3: Guided Practice (~30 mins)
- Work hands-on with a sample industry dataset
- Practice drafting a professional market summary with AI assistance
- Share outcomes and refine through peer feedback
Part 4: Advanced Techniques (~25 mins)
- Explore advanced research tools: Perplexity AI, NotebookLM, SimilarWeb
- Develop skills to validate source credibility in AI workflows
- Apply methods to reduce the risk of AI hallucinations
Part 5: Wrap Up (~20 mins)
- Design and document your personalized AI Market Research Workflow
- Engage in final Q&A and collect resources for continued practice
- Save time on research: Use AI to automate repetitive data collection and analysis tasks, allowing you to focus on interpretation and strategy.
- Gain actionable market insights: Learn to convert raw data into structured intelligence that highlights market potential and emerging patterns.
- Improve decision-making with AI support: Apply AI outputs to strengthen business and investment decisions with confidence and clarity.
Who should attend ?
- Entrepreneurs and startup founders who need quick, data-backed insights before launching or scaling products.
- Market and business analysts looking to increase efficiency and accuracy in their research workflows.
- Marketing or strategy professionals responsible for competitor analysis, trend validation, and opportunity mapping.
Post training resource
- Market research prompt kit
- Competitor analysis template
- Workshop Recording (perpetual access)
- Training Slide decks (PDF)
- Certification of Completion
- LinkedIn Badge
Participant Requirement
- Must join from laptop, desktop or tablet.
- Zoom app and Chrome / Safari / Edge should be installed.
- We’ll demo with tools like ChatGPT, Gemini, and Copilot. Free/trial accounts work fine (with some limits); Pro versions add extras but aren’t required.
- Built around frameworks you can apply immediately.
- Live exercises so you leave with usable skills.
- Practical applications using tools such as ChatGPT, Gemini, Copilot, and more.
- Prompts, templates, and recordings to keep applying what you learn.
Workflow First
Hands-On Practice
AI in Practice
Resources That Last
At UpskAill, we want to make sure your learning never gets disrupted. Each course is assigned a Lead Trainer, who normally delivers all the sessions, and a Backup Trainer, who is equally qualified and fully prepared to step in if the Lead Trainer is unavailable due to an emergency (such as a personal matter, power outage, or connectivity issue). In the rare case that both trainers are unavailable on the same day, the session will be rescheduled to a new date. This system ensures that your training continues smoothly and you always receive the full value of your course.
