Brand Storytelling by AI | UpskAill

Course Details

• 2-Hour Course:
1x sessions of 2 hr each
• About course:

Explore how to craft authentic and emotionally engaging brand stories using AI as a creative partner. This course focuses on building your brand voice, aligning narratives with customer values, and developing storytelling frameworks that strengthen loyalty and differentiation across marketing channels.

Part 1: Introduction (~15 mins)

  • Understand how storytelling shapes customer loyalty
  • Recognize common pain points like weak brand voice
  • Leverage AI as a creative brand storytelling coach

Part 2: Live Demo | AI in Action (~30 mins)

  • Draft compelling brand story arcs with AI tools
  • Adapt stories into different campaign contexts
  • Create emotionally resonant messages with AI assistance

Part 3: Guided Practice (~30 mins)

  • Draft and refine a brand story collaboratively
  • Repurpose story content for ads or social media
  • Engage in peer feedback for refinement

Part 4: Advanced Techniques (~25 mins)

  • Develop brand voice libraries using AI
  • Ensure consistency across campaigns and platforms
  • Avoid overused clichés with AI-driven suggestions

Part 5: Wrap Up (~20 mins)

  • Design your AI Brand Storytelling Workflow
  • Access Q&A and takeaway resources
  • Build a strong brand voice: Define and refine your messaging for consistency and authenticity.
  • Create compelling narratives: Use AI to craft stories that connect emotionally with your audience.
  • Engage customers emotionally: Transform brand messaging into relatable, memorable experiences.
Who should attend ?
  • Marketers and brand managers developing consistent communication frameworks.
  • Entrepreneurs and founders defining brand identity or repositioning their message.
  • Agencies and creatives crafting campaigns that require a distinct, human-centered narrative.
Post training resource
    • Storytelling prompt pack
    • Brand voice template
    • Workshop Recording (perpetual access)
    • Training Slide decks (PDF)
    • Certification of Completion
    • LinkedIn Badge
Participant Requirement
    • Must join from laptop, desktop or tablet.
    • Zoom app and Chrome / Safari / Edge should be installed.
    • We’ll demo with tools like ChatGPT, Gemini, Copilot and more. Free/trial accounts work fine (with some limits); Pro versions add extras but aren’t required.

    Workflow First

    • Built around frameworks you can apply immediately.

    Hands-On Practice

    • Live exercises so you leave with usable skills.

    AI in Practice

    • Practical applications using tools such as ChatGPT, Gemini, Copilot, and more.

    Resources That Last

    • Prompts, templates, and recordings to keep applying what you learn.

Clare is an accomplished marketing and operations expert with over 20 years of experience spanning digital strategy, brand building, and client engagement. She has worked across industries including digital media, technology and alternative Energy— delivering impactful marketing campaigns and managing large-scale client relationships.

 

Currently co-leading an instructor-led AI training and consulting business with her husband, Walter, Clare is at the forefront of merging AI with strategic marketing. She’s also, reinforcing her commitment to innovation and continuous growth studying cutting edge AI Technologies.

 

Clare’s expertise includes AI-driven marketing, CRM systems, digital content strategy, automation, and internal team training. She has trained and consulted teams on leveraging generative AI tools like ChatGPT, Gemini, Claude, Copilot, and Canva’s latest AI suite — helping businesses use these tools to streamline communication, enhance brand voice, and drive engagement.

 

Her dynamic experience includes successful implementations in branding, SEO, website optimization, digital campaigns, and leadership across various operations. Clare’s approach blends creativity with data, resulting in persuasive, results-driven strategies that elevate business outcomes.

 

Outside of her AI and marketing pursuits, Clare enjoys movies, music festivals, and family time. She thrives in fast-paced, innovative environments and brings a collaborative spirit to every project she takes on.

Walter is a seasoned technology expert with over 30 years of experience across the Audio Visual, IT, and Videoconferencing industries. His career spans technical sales, system design, project management, and hands-on training — making him a trusted advisor and forward-thinking innovator.

 

Over the years, Walter has delivered extensive training, from supplier education and product launches to advanced tech solutions. Today, he co-leads an online, instructor-led AI training and consulting company with his wife, Clare, combining their expertise to upskill individuals and businesses across the globe. Together, they’ve facilitated live training on a wide range of powerful AI tools and platforms, including:

  • ChatGPT, Google Gemini, Microsoft Copilot
  • NotebookLM, ElevenLabs, Heygen, Synthesia, Gamma.app
  • Canva (latest AI version), SEO, Digital Marketing, Google Analytics GA4
  • Social Selling, AI-driven Automation, AI-Productivity, Ethics and more

 

Walter’s tech fluency extends across IT Managed Services, network infrastructure, and generative AI integrations. He’s proficient in Microsoft Server, Azure, Office 365, Salesforce, Zoho Suite, Make.com, and numerous no-code/low-code platforms.

 

When he’s not training or developing cutting-edge AI courses, Walter can be found mountain biking, playing pool, or exploring the latest in AI, IoT, and automation.

At UpskAill, we want to make sure your learning never gets disrupted. Each course is assigned a Lead Trainer, who normally delivers all the sessions, and a Backup Trainer, who is equally qualified and fully prepared to step in if the Lead Trainer is unavailable due to an emergency (such as a personal matter, power outage, or connectivity issue). In the rare case that both trainers are unavailable on the same day, the session will be rescheduled to a new date. This system ensures that your training continues smoothly and you always receive the full value of your course.

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Marketing & Content
$39.00 / $49.00
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UpskAill is a hub for practical AI courses, designed for busy professionals and students who want actionable skills, frameworks, and workflows they can apply immediately to stay ahead in a changing world.