Course Details
Learn how to enhance your email marketing strategy with AI — from generating subject lines and personalizing campaigns to segmenting audiences and automating testing. This course provides practical methods to improve engagement rates, ensure compliance, and deliver targeted communication that converts.
Part 1: Introduction (~15 mins)
- Review why email marketing remains a high-impact channel
- Identify challenges like low engagement rates
- Position AI as a booster for campaign effectiveness
Part 2: Live Demo | AI in Action (~30 mins)
- Generate high-converting subject lines with AI support
- Draft engaging body copy tailored to audiences
- Use AI for segmentation and personalized campaigns
Part 3: Guided Practice (~30 mins)
- Draft two sample email campaigns with AI assistance
- Refine subject lines collaboratively using AI suggestions
- Exchange peer feedback to improve clarity and tone
Part 4: Advanced Techniques (~25 mins)
- Integrate AI with Mailchimp, HubSpot, and Zoho for automation
- Test subject lines, CTAs, and campaign variations
- Ensure compliance with GDPR and POPIA regulations
Part 5: Wrap Up (~20 mins)
- Create and finalize your AI Email Marketing Workflow
- Participate in resource sharing and Q&A
- Improve open and click rates: Use AI to optimize timing, tone, and subject lines.
- Personalize campaigns at scale: Create dynamic messaging that adapts to customer preferences.
- Automate A/B testing: Continuously refine campaigns with data-backed variations.
Who should attend ?
- Email marketers and campaign managers aiming to improve deliverability and engagement.
- Entrepreneurs and business owners managing newsletters or CRM-driven email communication.
- Marketing teams integrating AI tools for personalization, automation, and performance tracking.
Post training resource
- Email marketing prompt library
- Campaign workflow template
- Workshop Recording (perpetual access)
- Training Slide decks (PDF)
- Certification of Completion
- LinkedIn Badge
Participant Requirement
- Must join from laptop, desktop or tablet.
- Zoom app and Chrome / Safari / Edge should be installed.
- We’ll demo with tools like ChatGPT, Gemini, Copilot and more. Free/trial accounts work fine (with some limits); Pro versions add extras but aren’t required.
- Built around frameworks you can apply immediately.
- Live exercises so you leave with usable skills.
- Practical applications using tools such as ChatGPT, Gemini, Copilot, and more.
- Prompts, templates, and recordings to keep applying what you learn.
Workflow First
Hands-On Practice
AI in Practice
Resources That Last
At UpskAill, we want to make sure your learning never gets disrupted. Each course is assigned a Lead Trainer, who normally delivers all the sessions, and a Backup Trainer, who is equally qualified and fully prepared to step in if the Lead Trainer is unavailable due to an emergency (such as a personal matter, power outage, or connectivity issue). In the rare case that both trainers are unavailable on the same day, the session will be rescheduled to a new date. This system ensures that your training continues smoothly and you always receive the full value of your course.
